Consumers Prefer Taste Over Health


Hi Chris,

given your astringent attitides toward HFCS and similar matters, i thought these would interest you:
You have to register for the whitepaper, but it might fit in with your business (ie TNation related) direction.


People like foods that taste good. Shocking.

Seriously, did we need studies to show this? Am I missing something?


I think that lady wanted to justify ‘scientifically’ thats its okay she chooses taste over health on a daily basis

(see author mugshot)